Digital marketing is an activity that we can do in various ways. An example is the practice of promoting products, services, or brands using digital channels like the internet, social media, search engines, email, and mobile apps. It involves strategies and tactics to reach and engage customers online.
WHY IS DIGITAL MARKETING INPROTENT?
Digital marketing is necessary because in today’s society, everyone uses the internet and smartphones. Through digital marketing, we can reach everyone. The main reasons are:
Cost-Effective Promotion:
Facebook marketing, Google marketing, or email marketing are less expensive than TV, radio, or social media.
Easy to measure results:
With Google Analytics and Facebook Insights, we can easily understand how many people are viewing or clicking on an ad, which is not possible with TV and radio.
Brand awareness and trust building:
Regular social media posts or blog posts increase popularity and customers find a direct means of communication and build trust.
In short
Digital marketing helps us a lot by making the business more visible and reaching the right people.